Dubai’s first big tower and business center, Dubai World Trade Center is the heart of Dubai’s global business. The building was built by Rashid bin Said El Maktum. Sheikh Zayid Street and the Trade Center are located at the Döner Crossroad. The original building of 1978 included eight exhibition halls, the Dubai International Convention Center and residential apartments.
The 39-floor office building is 149 meters (489 feet) high and most of the building is used for commercial purposes. It was the tallest building in Dubai (and BAE) and the first tallest building on the shore of Sheikh Zayid Road. Building tenants include Federal Express, General Motors, Johnson & Johnson, MasterCard International, Schlumberger, Sony, US law firm Curtis, Mallet-Prevost, Colt & Mosle LLP and Italy, Japan, Spain, Switzerland, Turkey and US Consulates. The building is painted on 100 Dirhem (BAE Dirhem) banknote.
The main fairs in the Dubai Fair Area are as follows; Paper Arabia, Gitex, Light Middle East, IPM Dubai, Sweets & Snacks ME, The Big 5, Jewellery Week, Arabplast, Arab Health, Gulfood, Middle East Electricity, Arablab, Wetex, Beutyworld ME, Automechanika ME.